How to create a Press Kit/Media Kit

How to create a Press Kit/Media Kit for your band or artist?
Things you will need to complete your press kit:
·         A Cover page
·         Your band or artist bio
·         Artist fact sheets
·         A CD of your songs
·         Artist/Band Photos
·         All press clippings that mention you as an artist/band
 1.       First create a cover page:  The cover page should be a letter addressed to the person you are giving the press kit to.  Keep in mind that this is the first thing that person will see, so make it stand out.   The cover page should always have your contact information, website, and basic details about your music and band/artist.  In fact put your band contact information on every page of your press kit.
2.       Band Bio:  Your bio should be a one-page sheet that contains a brief history about your band/artist and its accomplishments.  Never over sell your band.  Include anything unique that sets your band or act apart from others.
3.       Any press clippings, reviews, or positive mentions:  If you have press coverage (favorable press coverage), include a page of quotes and reviews of your band, live shows, or albums.  Make sure press clippings are presented in a visually appealing format.
4.       A three song CD:  I would suggest that you send your three best songs because more than likely the person you’re sending your kit too doesn’t have a lot of time to go through all of your songs if you include a full album.  Also, make sure all of your contact information is on the CD itself, in case it gets separated from the rest of your kit and the case.
5.       An 8x10 photo:  Most press wants to be able to download digital versions of your photos from your website.  Creativity is important even in your promo photo.  The photo should be black and white so it can be easily duplicated in newspapers.  Venues can use this to create ads for upcoming shows featuring your band, so it is important that the picture represents the band/artist.
6.       A fact sheet about your band:  A fact sheet is a one page references sheet with basic facts about your band/artist.  This can Include:
Ø  Band name
Ø  Style and genre of music
Ø  Band members names
Ø  Where and date you were formed
Ø  Hometown
Ø  Notable coverage or facts about your band
Ø  A list of established bands or artist you sound like
Ø  Tagline (if you have one)
7.       Make this information available on your website:  You should have a section or page on your website that includes all the above information so the press can download the information at their convenience.  FYI, you can use an online blog to house this information and not spend a dime.
P.S.  If you find that you don’t have all the information, don’t make it up.   You will only be starting your career out on a bad foot.   Well, that’s it.  If you’re not that gifted at putting things together creatively then I suggest you hire someone to do it for you.  As always I’m Lady PJ and information is power, so be informed.